I want to know why things work. What makes design successful? How do we motivate our audiences? How can all I things I create work toward the best client outcomes?
These questions are what drives me to want to learn more every day. They're what's driven me to expand my knowledge and capabilities.
I am an experienced, logic-driven communications problem solver with expertise in graphic design, writing, illustration and photography. My process for meeting client needs is fourfold: I examine/research the communication problem, develop messaging, determine and outline tactics/conduits for messaging and implement the solution.
I've worked on everything from a season of men's clothing to a messaging strategy and business plan for a local nonprofit.