Client: BrandMuscle
Agency: WRL Advertising
Design: Jayson Shenk
Writing: Christina Morello/BrandMuscle
Icons & Illustration: Jayson Shenk, stock
Photography: Stock
Every year BrandMuscle writes and publishes the State of Local Marketing report containing the findings of a massive survey they conduct. The SOLM contains both the historical perspective of how marketing channels have performed but forecasts future trends from some of the best minds in the business. This year's SOLM was the first to include an augmented reality function where readers could use a companion app to view video interviews and go behind the scenes with BrandMuscle's c-suite.
BMI did not have an up-to-date brand standards guide at this point so in addition to the standard design and layout, I created a new, cohesive look for the company and the brand that served them for until they could get something formal in place.
