C. A. Litzler Co. Inc.

Branding and design for C. A. Litzler Co. Inc.

Litzler Corporate Overview Brochure
Client: C. A. Litzler Co. Inc.
Agency: WRL Advertising
Account Executive: David Fenn
Art Director: Jayson Shenk
Design: Jayson Shenk
Research & Writing: Jayson Shenk
Photography: Laura Webb, Jayson Shenk, Matt Litzler

Now in it's third generation, the Litzler Company is facing a market landscape where competitors are looking to beat them on cost. In order to position themselves relative to the value of the their products and service offerings, they are looking to tell better stories about the company and what they can do for their customers. 

The goal of this piece was to define their story, the value offered by their slogan "Driven by Right", introduce a human element - the people that make Litzler unique and to organize their product offerings and their subsidiary companies and to be the blueprint for developing future content.
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