FDI - Dillard's Cremieux Jeans Caps

Cremieux Jeans was a major account of mine at FDI. These are the 2009 men's caps.

Client: Cremieux Jeans for Dillard's
Agency: Factory Direct International
Creative Director: Jeff Quire
Cremieux Jeans, a Dillard's brand, was my primary account at FDI. The following are factory sample caps for the 2009 season.

The design process for mass-market fashion is very referential. Cremieux Jeans is a Dillard's in house brand described to me as "Dillard's American Eagle." The spectrum of designs range from self-consciously retro in a late 70s style to a more modern post-preppy look. Many of them incorporating factory distressing for a "fauxthentic" look.
Sublimation print.
Embroidered self twill patch.
Embroidered twill patch w/ rough edge. Soft mesh back.
Twill patch, raised embroidery.
Embroidered label.
High density print.
Embroidered twill double patch.
Plaid patches w/ distressed felt patches.
Screenprint & embroidery.
Screeprinted twill patch, bleach print.
Twill patches, bleach print.
Embroidery. Note the plaid pattern is all-over embroidery.
Screenprinted double patch. Ripstop nylon accents. This is my personal favorite of the collection.
Back to Top