Client: Quickdraft, Inc.
Agency: WRL Advertising
Account Executive: David Fenn
Art Director: Jayson Shenk
Design: Jayson Shenk
Writing: Jayson Shenk
Photography: David Pokrivnak (cover), Jayson Shenk (interior)
3D Modeling: Quickdraft, Jeremy Fish
Quickdraft designs and manufactures custom pneumatic conveying and exhausting systems. They are well established in the processed food and paper markets. Recently they've decided to expand more into scrap metals conveying for lightweight manufacturing processes. Since this is a new market, they came to WRL to develop a brand narrative to clearly articulate their unique advantages. This is also a stepping off point for developing an updated visual indentity. This piece serves as the backbone of content and style for the brand going forward to be implemented in advertising, online and in presentations.