Jayson Shenk - Timken Projects

Auto Aftermarket Market Segmentation Posters

Client: The Timken Company
Agency: WRL Advertising
Art Director: Thomas Budinsky
Design: Jayson Shenk
Writing: Jayson Shenk & Thomas Budinsky
3D Illustration: James Hill
Photo Retouching: Jayson Shenk

These posters were created using Neilsen market personas. People may not be interested in the individual merits of a product on their own, but they will be driven by an emotional response if shown how the product can improve their lives and let them do the things that are really personally meaningful. 2013 Canton Ad Federation Silver Addy Winner.

Timken Power Systems Brochure

Client: The Timken Company
Agency: WRL Advertising
Art Director: Thomas Budinsky
Design: Jayson Shenk
Research & Writing: Jayson Shenk
Technical Illustration: Jayson Shenk

Timken Power Systems encompasses The Timken Company's service acquisitions.This project began with a literature review, going over the existing collateral created by the companies acquired by Timken. I organized all of their service offerings, found the overlapping services and determined the best way to present them was by the type of system serviced: electrical, gear or bearing. I wrote introductory and description copy, updated the case studies, created a revised technical illustration and designed the brochure layout.

TDI Mainshaft Roller Bearing Brochure

Client: The Timken Company
Agency: WRL Advertising
Design: Jayson Shenk
Photography: Jayson Shenk
Technical Illustration: Thomas Budinsky

P4 Series Bearing Brochure

Client: The Timken Company
Agency: WRL Advertising
Art Director: Thomas Budinsky
Design: Jayson Shenk
Illustration: Thomas Budinsky & Jayson Shenk